BOMBAY SAPPHIRE ADDS FLAVOURED BRAMBLE GIN TO RANGE
by Le Bon Macau
The new Bombay Bramble gin is described as “bursting with natural berry flavours” and is said to “capture the essence of fresh blackberries and raspberries harvested at their ripest moment”.
Ivano Tonutti, Bombay Sapphire master of botanicals, said: “Launching a flavour expression was always going to take time as it’s important that the taste experience comes purely from natural botanicals and ingredients.
“This is so we can offer even the most discerning gin drinkers the right balance of fruit flavour without compromising the quality of our core product. Master distiller Dr Anne Brock and I worked closely and carefully to infuse our gin with an exclusive maceration of berries that have been harvested at their ripest moment.”
The new expression “pushes the boundaries of flavour and colour” by combining the brand’s gin with a ‘real’ fruit infusion to provide a “distinct crimson colour and natural flavour”.
It has launched in response to consumer demand for a “premium product created with real ingredients, natural flavours and colours”.
The new gin is said to challenge the “common practice of other flavoured gins on the market which often use concentrates, additional sugars and additives to flavour the liquid”.
It is made with no added sugar to allow the consumer to “control the sweetness of each drink and tailor serves to suit varying flavour palates”.
Bombay Bramble is recommended served with tonic water and a squeeze of lemon or in a Clover Club cocktail. It can also be paired with equal parts tonic water and soda water to tap into the demand for “mindful options” as the serve contains less than one unit of alcohol per 25ml.
Source directly from: https://www.thedrinksbusiness.com/