This move comes in the thick of an alcohol industry evolving to adopt sustainable norms. These moves, commonly focused at the bar counter, have recently reached the manufacturing line. Diageo’s new invention comes hot on the heels of inventions like Proof & Company’s Eco Spirits, a new minimal waste packaging that aims to end the need for single-use glass and plastic by supplying spirits to bars in reusable metal vessels.
But Diageo’s innovative solution is able to change the game across the supply chain. The entirely recyclable bottle, made from sustainably-sourced wood pulp, is invented by Pulpex Limited, Diageo’s new green technology arm.
The entirely scalable bottle will enable other brands to adopt and size this novel bottle according to their needs, with potentials reaching far beyond alcohol. The quality of the product will not be compromised even when housed in a different skin, as Pulpex Limited crafts its vessels to be food-safe too.
Source directly from: https://www.lifestyleasia.com/hk/